Thorlo Announces Updated Brand Guarantee

Thorlo Announces Updated Brand Guarantee

PRESS RELEASE
Thorlo, Inc.
2210 Newton Drive
Statesville, NC 28677
Tel. (704) 872-6522
Contact: Rick Mende 
rmende@thorlo.com
(800) 438-0286, ext. 7357


Statesville, NC (August 1, 2018)


Thorlo is pleased to share its updated Brand Guarantee. While not stated explicitly, Thorlo has always replaced any product, at any time, for any Consumer unhappy with our products. When your standard is “your feet will feel better or your money back,” you have reached the highest bar of Brand integrity. 


However, in the interest of clarity and explicit communication with our Consumers, effective September 1, 2018, Thorlo packaging and policy will state that our products are “Guaranteed for Your Lifetime.” This simple but profound statement is readily understood as well as easily communicated. 


So while our behavior won’t change, our wording will. Core beliefs in our Brands and their long term integrity have been in our DNA since 1953. An explicitly stated Lifetime Guarantee is consistent with our known behavior, our core beliefs and our integrity with our Consumers.

 

About Thorlo, Inc.
Thorlo Inc., based in Statesville, North Carolina, is the inventor of padded socks for specific activities and lifestyles, and a leader in the preventive foot health business.  All products are designed and made in the U.S. For more information, visit www.thorlo.com.

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