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It’s Cold As Ice

Thorlos Protect Your Feet From Paying the Price

Brrrrrr… polar vortex, winter storm Astro, polar bomb… an arctic blast has already opened the door of icy temperatures on part of the US while others are bracing for them to plummet tonight.  It’s a couple of weeks before we go over the river and through the woods to grandmother’s house for Thanksgiving, yet the weather has fast forwarded to the dead of winter. Frost and snow are definitely on those pumpkins!  Why can’t we just finish the final outdoor sporting events before we’re turned into icicles?  Sure Mother Nature always has a mind of her own, but I do suppose we can dress for the occasion…so to speak.

Proper winter dressing means three layers:  wicking (moving moisture away from the body), insulating and protection.  Whether our hobbies or our jobs require us to be outside in extraordinarily cold temperatures, there is nothing more uncomfortable and unhealthy than cold feet.  Wet feet lose heat 25-times faster than dry feet; therefore, it is critically important to keep them warm and dry.

THOR•LO, Inc., otherwise known as ‘the caretakers of the world’s feet,’ has specifically designed a new padded foot protection (socks) for severe cold weather.   Called Thorlos® Extreme Cold, it is engineered to deliver durable, maximum foot protection and comfort in frigid conditions.  The proprietary yarn blend and thermal fiber construction delivers superior insulation, softness, durability and moisture management properties.  Alpaca socks – known for their warmth - are no match for our highly protective worsted wool-THOR-LON® blend over-the-calf padded foot protection.  The unique padding, located on the ball and the heel of the foot, is specifically engineered for cold weather boots and is clinically shown to reduce blisters, pain, pressures and moisture.  The padding has also been added where our feet require protection from our boots - across the tops of our toes for protection and thermal insulation, across the tops of our feet, around our ankles and all the way up the fronts of our legs to protect and insulate our shins.   A cushioned arch is designed for a better fit, more support and more comfort.  A low profile toe seam won’t rub or irritate our feet.

Snowmobile and dog sled racers, Lake Superior ice fisherman and Canadian construction workers have all come to trust Thorlos® Extreme Cold and determined it to be the choice for those who play or work outdoors for long hours.   Additionally, it has earned a “Guide’s Choice” award from the American Alpine Institute. 

Now is the time to take advantage of Thorlos Holiday Promotion which is underway through January 4, 2015.  For every three pairs of padded foot protection (socks) purchased, a fourth pair is received for free.  You can find this promotion on line at and at participating retailers.  32 activity specific styles will be available, each with unique padding clinically shown to reduce blisters, pain pressures and moisture.   Equip your feet for the cold weather as well as those of your family and friends.

So, yes, it’s as cold as ice, but Thorlos protect our feet and keep them warm so they don’t have to pay the price.

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